Oxfordshire based Mediafleet specialises in the supply of vehicle graphics to the vehicle fleet industry. The company is geared up to supply in volume to national fleet companies such as National Grid, from providing creative design and artwork,
to production of the finished product and applying it to vehicles. Working nationally to support the requirements of these larger operators, the livery can be applied anywhere, be it the port that the vehicles arrive at, the dealer, the converter, or at the Mediafleet hub in Witney. The company also specialises in rebranding large fleets of existing vehicles, a complex project due to the fact that the vehicles can be widely distributed across the country, and which are in daily use – the aim to keep downtime to an absolute minimum.
Building on its win in the 2024 What Van? Awards, Mediafleet has once again proven to be a worthy winner in this hotly fought category. Not resting on its laurels, Mediafleet has spent much of the intervening period developing its account management function, with a focus on providing a more efficient, client friendly customer service.
Recognising the frustration that can occur in any customer facing business when account management and customer service functions operate independently, Mediafleet has combined the functions to create account service managers. This means that customers have a single point of contact, whether they are procuring services or require ongoing support. Communication breakdowns are avoided, and the unnecessary and potentially costly time taken when a customer is passed from one department to another is eliminated. The relationship between Mediafleet and its clients is cemented from the outset, the account services managers aiming to understand the client’s long term goals, then surmounting any challenges or hurdles that are met on the way, through to the final delivery.
Mediafleets ethos is not just to provide services, it aims to build partnerships. The close liaison between the client and the account services managers ensures that the client’s vision is fully understood, and that whilst the solution is being developed, that the project remains on track, both from a practical aspect, but also that it remains within budget.
Smooth and secure logistics form a crucial part in ensuring customer satisfaction and to this end, Mediafleet has created a transportation and storage hub. This is located adjacent to the main premises in Oxfordshire and provides safe and secure storage for vehicles which have been collected from anywhere in the UK. The hub also allows vehicles to be stored once branding has been completed prior to being delivered directly to the locations required by the customer. This seamless, one-stop approach is a further testament to Mediafleets commitment to providing the customer with a hassle-free journey, from conception to delivery to site.
The company is proud of the culture of continual improvement that has been adopted and supported throughout the business. Mediafleet claims that proof of the effectiveness of its customer service focus is the brand loyalty displayed by its numerous blue chip clients. In addition, the growth of the business exceeds established trends in the converter market by 400%.
One of many glowing customer testimonials comes from Ryan Long, head of light commercial vehicles at Zenith. ‘“Mediafleet offers Zenith the level of communication necessary to deliver the service levels we expect. We’re also provided with a quality product at a competitive price and supported by a customer service programme that delivers on its promises. We will continue to introduce customers to Mediafleet as Zenith trusts them to meet targets and standards.”
Highly Commended: Runyourfleet
Fleet management company Runyourfleet provides an end-to-end service to 1200 businesses throughout the UK which entails the management of over 32,000 vehicles. It claims to provide clients with significant cost savings through increased efficiency.
The fleet management platform is designed to handle all customer interactions efficiently, the clients enjoying a consistent experience in all aspects. Employees receive training which is focused on ensuring that customers remain satisfied, that they are retained year on year, and, for the business that revenue continues to grow.
If any customer challenges become apparent, a dedicated team handles the issue, with all detail documented on the CRM system until resolved.
The effectiveness of this focus on the customer is displayed by the retention rate of 99%, with only two customers leaving the service in the past year. But, importantly for the business, this gives a firm foundation for increasing the customer base, and this has led to turnover increasing from £7m in 2022, to £19m in 2024.
