Whatvan
What Van? is the place to come for all the latest news, reviews and insights from the world of LCVs, delivered by our award-winning and highly experienced editorial team. On this website, which sits alongside our monthly magazine, you’ll find all the latest breaking news that matters, ranging from new LCV launches and motoring tax announcements, to market updates and industry appointments. You’ll also find in-depth features that get to the heart of the key topics for operators, such as electrification, conversions, telematics, and remarketing.
We review all the latest vehicles to hit the market, giving you first-hand accounts of how they perform on the road, and providing all the data needed to make buying decisions. The renowned What Van? Road Test takes a deep dive into all aspects of a vehicle, allowing operators to gain a full understanding of whether it can meet their loading, driving and operating requirements.
What Van? is also the UK home of the International Van of the Year Award, meaning access to the most important new vans well before they go on sale, and interviews with the most senior figures at leading manufacturers.
And, of course, we’ll keep you right up to date with all the exciting developments from the annual What Van? Awards.
2024 Audience
We continue to invest heavily in the circulation of What Van and have created a highly engaged subscription base, and then a wider multimedia audience to ensure an industry-leading circulation.
What Van now sits proudly as the ONLY LCV / Van title in the UK that has an independently audited circulation – Source Audit Bureau of Circulations
Copies are sent to subscribers by name and our audience comprises of all the key decision makers in the fleet and van decision making process. In light of COVID-19, we now distribute the majority of our-hard copies to people’s home addresses, which means the magazine is read by every subscriber regardless of whether they are working from the office or at home.
Fleet size
Job Titles
Business Car & What Van readership tabs – Associations
Weekly Newsletter
Each week the What Van newsletter is sent out to over 10,000 digital subscribers. Covering the latest news, technologies and projects on a weekly basis, our newsletter recipients also receive the latest digital version of the magazine on a monthly basis.
Twitter / X followers
We manager the ‘What Van’ Twitter / X page which is a daily feed of the latest publication and industry news, linking back to What Van website
Distribution
What Van offers the most comprehensive editorial coverage for the UK LCV / van industry via multi-platform reach. This year we will be running the following editorial focuses:
JULY / AUGUST
- Safety / Driver Training / Tyres
- Green feature
- Fleet profile
- Iveco Daily Mission Awards
- IVOTY Exclusive
- Remarketing (Cox Automotive/Manheim)
SEPTEMBER / OCTOBER
- Leasing Vs Rental
- Security / Insurance
- Fuel Cards – ICE & EV
- Iveco Daily Mission Awards
- IVOTY Exclusive
- Remarketing (Cox Automotive/Manheim)
NOVEMBER / DECEMBER
- Conversions / Tippers Dropsides
- Telematics
- Iveco Daily Mission Awards
- IVOTY Exclusive
- Remarketing (Cox Automotive/Manheim)