The first commercial vehicle produced by the BMW-owned brand will sprinkle a little stardust over an event that showcases an automotive sector not renowned for its glamour.
James Morrison, corporate marketing manager for Mini UK said, “We are delighted that the Mini Clubvan will be there at the 2013 International Commercial Vehicle Show. We are looking forward to showing how the Clubvan effortlessly combines both the practicality of an 860-litre load capacity with premium features already familiar to existing Mini customers. The Mini Clubvan offers commercial customers both style and substance on the road.”
The Clubvan is aimed at upmarket customers who not only need a compact delivery vehicle but want to make a statement about their business’s brand at the same time. The manufacturer has claimed it will be the first prestige LCV on the market.
Paul Everitt, boss of the Society of Motor Manufacturers and Traders, one of the CV Show’s organisers, said the appearance of the Clubvan at the NEC would highlight the growing diversity in the commercial vehicle sector.
“The changes we are seeing in today’s commercial vehicle industry are borne out of necessity. To have the commitment of exhibitors that range from small delivery specialists to those capable of moving exceptionally large loads shows, beyond a shadow of a doubt, just how far the industry has come in a relatively short space of time,” he said
