Research by Teletrac Navman has found that 70% of businesses have been affected by distracted driving incidents, with 68% identifying mobile phones as the main cause.
According to the telematics company, nearly 49% of respondents said that distracted driving had a direct financial cost to their business, while 40% said it caused operational disruptions, 28% said it led to safety and compliance breaches, and 25% experienced reputational damage.
When asked what they were doing about the issue, 78% said they were using telematics, and 70% said they were using technology in combination with driver coaching.
Teletrac Navman CEO Alain Samaha said: “Distracted driving jeopardizes the lives of drivers and the general public but also poses significant commercial risks.
“These risks can lead to increased insurance premiums and various direct costs associated with safety incidents, underscoring the critical importance of prioritizing safe driving practices within the industry.
“Our customers seek effective solutions that not only enhance driver well-being but also ensure operational efficiency and sustainability, but prioritising safety is paramount.”
