Telematics firm Geotab has published data showing the effect on last-mile delivery fleets of intense retail periods in the run-up to Christmas.
It said its real-world LCV use data showed vehicles took on average 11% more trips during Black Friday week, and 9% more during Christmas.
Geotab said the data also showed a significant increase in idling ratios and fuel consumption, including CO2 emissions, during these periods, with an increase in shorter trips but with more frequent stops, adding complexity to fleet management.
It said during the periods concerned in 2023, average fuel consumption increased from 44 to 46 litres per week, meaning an additional cost of £3 per vehicle per week.
Geotab senior vice president for Europe Edward Kulperger said: “Geotab’s data reveals the intense pressure on last-mile delivery, with Black Friday and holiday deliveries pushing fleets to their limits, and companies seeking to balance increased consumer demand and addressing the environmental concerns that shape consumer preferences.
“Companies that thrive in this peak retail season are those that leverage technology to not just meet demand, but to anticipate it.
‘From predictive maintenance that keeps vehicles rolling, to data driven insights that promote safer and more sustainable roads, Geotab is empowering businesses to navigate the complexities of modern delivery and redefine what’s possible in the last mile.”
