IMAGE OF THE MONTH: Ford makes trunk call for mental health awareness

Date: Thursday, November 08, 2018

A Ford Transit Custom has had a ‘dirty van art’ makeover to support a mental health campaign.

Artwork by artist Ruddy Muddy illustrates an elephant in the back of the van.

It’s part of Ford’s ‘Elephant in the Transit’ mental health campaign, after research found more than two-thirds of people were more comfortable talking about issues when in a vehicle.

The artwork ties in with charity campaign partner Time to Change’s new Ask Twice campaign, and the van has joined Sky’s fleet, operating in central and east London.

Time to Change director Jo Loughran said: “Our latest research shows that when asked how we are, three-quarters of us will say ‘I’m fine’ even if we’re struggling with a mental health problem. Asking twice – ‘Are you sure you’re ok?’ – means people are much more likely to open up in conversation.”



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