Smith, who is currently head of retail operations for Volkswagen Passenger Cars, will take up his new role on 1 November.
He steps into the position previously filled by Simon Elliott, who has left to become managing director of Volkswagen Group Ireland.
Smith has worked in the motor industry for 16 years and joined VW four years ago. He was responsible for the Trade Parts Specialist network when heading up the brand’s Group Parts Operation.
Prior to joining VW, Smith worked for Ford and Kia, gaining experience in fleet, aftersales, planning and marketing.
Simon Thomas, VW’s UK chief, said of Smith’s appointment: “His previous achievements make him the best person to lead Volkswagen Commercial Vehicles during the years ahead.”
Smith said: “I am looking forward to joining such a leading and growing commercial vehicle brand with one of the most efficient model ranges, an impressive network of dedicated Van Centres and staff providing the best service to fleet and private customers alike.”
