Toyota to showcase conversion programme at 2017 CV Show

Date: Wednesday, April 12, 2017   |   Author: Daniel Puddicombe

Toyota has launched an authorised converter programme which will offer standard conversions and bespoke products for specific vehicle modifications.

Known as the Trade Plus programme, the off-the-shelf offering will initially include a Hilux tipper, refrigerated Proace panel vans and racking kits which can be ordered alongside the vehicles.

The manufacturer said it is “reviewing additional opportunities” based on the Proace platform with a view to extending the range.

More information, including pricing details, will be announced at the CV Show later this month.

Toyota said it will announce the first partners in the scheme. These were chosen following what it called a “rigorous quality assessment”, with the eventual aim being to establish a network of 20 bodybuilders with a good geographical spread that can meet specialist needs when required.

“Following on from our successful launch of Toyota “Back in Business” at the 2016 CV show, our approach to returning to the market has involved all areas of the business,” said Gareth Matthews, Toyota LCV manager. “We have trained nearly 1,000 staff, appointed 25 specialist CV centres of excellence and created specific CV roles at head office. We are now in a position where we can respond quickly and professionally to meet individual customer needs. These new programmes further provide us with a more flexible and diverse product range.”



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