Mercedes-Benz Vans has revealed a concept version of its forthcoming X-class pick-up, which is due to arrive in late 2017.
The X-class will share its platform with the Nissan Navara, and will be built in Barcelona alongside the Navara and its Renault stablemate, the Alaskan.
Mercedes claims it is the first premium manufacturer to enter the pick-up market as it aims to tap into the increasingly popular urban lifestyle and family transport market.
Two design variants were unveiled by the manufacturer – the X-class Powerful Adventurer, which focuses on the classic rugged traits of a pick-up, and the X-class Stylish Explorer, which is geared more towards ‘lifestyle’ customers.
Engine-wise, the top-of-the-line versions will be powered by the company’s V6 diesel motor, although efficiency or power information has not been revealed. It is likely the production versions will also feature smaller engines, like those found in the current 2.3-litre Nissan Navara.
Mercedes claims the production X-class will have a payload of “more than 1.1-tonnes” and will have a towing capacity of up to 3.5-tonnes, meaning it will be able to transport up to four cubic metres of firewood on the pick-up bed and a sailing boat.
The new X-class is being targeted towards five customer groups – hence two different concept variants. These are:
- families with active lifestyles
- those who live in urban areas and take part in outdoor sports
- trend-conscious customers
- business owners, including contractors and service providers
- land owners
“With the Mercedes-Benz pickup we will close one of the last gaps in our portfolio. Our target? we want to offer customers vehicles matching their specific needs. The X-class will set new standards in a growing segment,” said Dieter Zetsche, head of Mercedes-Benz cars.
"We will open up and change the segment of mid-size pickups – with the world's first true premium pick-up for the modern urban lifestyle", said Volker Mornhinweg, head of Mercedes-Benz Vans. "Our future X-class will be a pick-up that knows no compromise. Ladder-type frame, high-torque six-cylinder engine, and permanent all-wheel drive are compulsory for us.”